NO: “Ok, the client wants that? Great, give me a couple days and I’ll have 10-15 concepts. See-ya BYE!”

YES! “Wait wait … let’s think critically about the client’s true problem and what they’re trying to solve or achieve, because I was in that meeting, and I felt it. Before I get concepting, let me take a day to research trends for this category. Let’s think about positioning, and the specific actions we want the audience to take or what we want them to feel through this rebrand.”

In other words, our gem of a small yet flourishing agency wants someone who’s motivated by an impactful work experience. If you want to robo-whip concepts for clients, perhaps keep to freelancing. If you’ve got killer design skills and you want to fully engage all sides of your brain on a small team of highly-creative and collaborative humans doing impactful work for other humans putting their blood, sweat & tears into the neighborhood through Fortune 50 businesses they run … consider moving here. We should also mention: no egos & no drama; no layoffs; no red tape. Just good pay at an honest shop that does quality work.